When you think of GMC trucks, do you think of them as more luxurious than Chevy, or as a simple, baseline, work-truck line?
Well, GM would like us to think of GMC as higher-end, and has largely been successful at it. But before the latest marketing spin, I always thought of GMCs as more workhorses, and Chevy as the more mainstream brand. But with this whole "Professional Grade" campaign, it's clear GMC is aiming for a more upscale demographic. Well, the first thing they could do is axe the Canyon, and replace it with a REAL truck that actually has some chassis fortitude and a REAL engine, like the Vortec 5300 or something.
so there HAS been a shift in the perception of GMC (according to how GM wants us to perceive GMC?)
You guys definately don't know what you are talking about...GMC is easily the higher end truck....there is no competition
The differences between Chevy and GMC have been narrowing, especially in the last few years. I don't take anything away from people that like GMC. Styling-wise, they're arguably the better-looking trucks. But under the skin, they're nearly identical.