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GMC vs. Chevy - which is "higher end"?

GMC vs. Chevy - which is "higher end"?

  
Truckin Magazine
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GMC vs. Chevy - which is "higher end"?

 
5569 5569
Administrator | Posts: 328 | Joined: 09/06
Posted: 11/13/06
10:14 AM

When you think of GMC trucks, do you think of them as more luxurious than Chevy, or as a simple, baseline, work-truck line?  

truckmod75 truckmod75
Moderator | Posts: 124 | Joined: 10/06
Posted: 11/13/06
12:18 PM

Well, GM would like us to think of GMC as higher-end, and has largely been successful at it. But before the latest marketing spin, I always thought of GMCs as more workhorses, and Chevy as the more mainstream brand. But with this whole "Professional Grade" campaign, it's clear GMC is aiming for a more upscale demographic.

Well, the first thing they could do is axe the Canyon, and replace it with a REAL truck that actually has some chassis fortitude and a REAL engine, like the Vortec 5300 or something.  

5569 5569
Administrator | Posts: 328 | Joined: 09/06
Posted: 11/14/06
11:49 AM

so there HAS been a shift in the perception of GMC (according to how GM wants us to perceive GMC?)  

spencercolby spencercolby
New User | Posts: 1 | Joined: 04/09
Posted: 04/29/09
07:46 AM

You guys definately don't know what you are talking about...GMC is easily the higher end truck....there is no competition  

Edward A. Sanchez Edward A. Sanchez
Guru | Posts: 1908 | Joined: 07/06
Posted: 04/29/09
09:34 AM

The differences between Chevy and GMC have been narrowing, especially in the last few years. I don't take anything away from people that like GMC. Styling-wise, they're arguably the better-looking trucks. But under the skin, they're nearly identical.