Wow, that is one ugly Truck concept....

Most times when I see a truck concept I think, "WOW! That would be awesome if it made it to market looking like that!" Case in point was the Ford Super Duty Concept. Unfortunately on the way to market it got watered down and ended up with a front end that a looks that of the station wagon in the Chevy Chase classic "Vacation."

But leave it to those ambitious Koreans to dip their toe into the pickup truck market with the Mojave concept. If a front end can look wimpy on a truck, this one has managed it. Check it out. What do you think?

P.S. Gotta love the Salmon Hot Pink Color Scheme. Um, NO!

 

...Interesting Interior, though...

 

I like it! Dont know about the color though....