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My Email To Dan Ward

My Email To Dan Ward

  
Truckin Magazine
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My Email To Dan Ward

 
DocFluty DocFluty
New User | Posts: 9 | Joined: 11/08
Posted: 09/02/09
05:29 PM

I wrote this to Dan Ward but im not sure i had the correct email so ill post it here for others to share thier thoughts and maybe get his attention.

............................................

Dear Dan

I met you this year at the forbidden fantasy show and you were quick to show me your beautiful ram, In fact seeing pics of your Ram at SEMA made me go out and purchase a 09 ram Laramie myself.

Since buying the truck i have added a cold air intake, 2"4" drop kit, 24 inch wheels, custom tint by xtreme tint, bed rug, bakflip bed cover, hid bulbs, black out tail lights and 3rd brake light, custom subs under the rear seat and other small mods.

The point of me telling you the mods i have done is to point out that none of the products i have purchased the last 6 months are due to truckin magazine, and there is my compliant.

You guys never compare products. You show trucks with the "standard" intakes... but you never grab a f-150 and test out 5 cold air intakes.

How is the typical consumer going to find out which manufacturer is right for them? which drop kits are more complete... which ones don't last?  what low pro tires ride the quietest?

I did not renew my subscription for your mag (check my account I'm not BSing) because there is no need. I go to all the shows in la area so i seen in person most of your trucks... or i can just skim through them from time to time at the local grocery store.

but if there were tech articles that showed my foam intake (true flow XDI) doesn't filter as well as other types.. i wish someone independent would let me know!

and thats where i believe you should come in.

I live in west Los Angeles.. so if you ever want a ram to do mods on.. ill volunteer... in fact AEM used my truck to develop a CAI so i don't mind...

expand readers rides, do away with the Vs, list more shows, use different products, illuminate the differences in materials in products like intakes, grilles, suspensions and others.. i have tons of ideas...  and btw if you could.. make your advertisers change their ads from time to time.. I'm tired of seeing the same 4 page add for 12 straight months...

anyway.. i hope i get my point across... I used to look forward to getting my mag in the mail but now the pages seemed halved and there isn't much info in there..  

IMVANISHINGBREED IMVANISHINGBREED
Moderator | Posts: 365 | Joined: 08/07
Posted: 09/02/09
06:32 PM

Do away with the "Vs'???? I assume you mean vans. Truckin got it's start covering vans. If it was not for vans there never would have been a Truckin Magazine and you want them to do away with vans??? Also the advertisers pay the bills for Truckin. Some of your "ideas" are good but you are way off base on the vans and advertisements. In fact if you look at Truckins forum it is vanners that post the most. Vans are growing in popularity everyday  
Mike Cook
Vice President
Inland Vans Berdoo
2008 Route 66 Hall of Fame Inductee

CodyKallis CodyKallis
Enthusiast | Posts: 533 | Joined: 04/07
Posted: 09/02/09
08:11 PM

Mike, he means the "VS" (versus) section of the mag.  Lonnie, you have some very valid points, so lets address them here.  Belive me when I say outside of Truckinweb I have absolutely NO affiliation with Truckin', these are my sole opinions, if I offend you please don't hang Truckin'.  Your truck sounds great, I would love to see some pictures of it, post them here if you can find the time.  I can assure you that at Truckin' they get tons and tons of suggestions for tech articles.  It's a full time job keeping up with these things.  Can you imagine how many differen't combinations of intake/truck/motor there could possibly be?  It is very time consuming to run a tech article, Truckin' tries to bring you the best "How to" tech articles that they can.  As a consumer I personally do extensive research before I buy any product.  I Google, check EBay, and read many reviews before I buy anything for my truck.  Maybe because I'm such a cheap arse that I am trying to find the best product for the best price, don't get me wrong, I have bought a lot of things on impulse.  Ask my wife, she will vehemently vouch for me on this.  You have some really great ideas regarding the Reader's Rides, and Happenings sections of the magazine.  I would love to see more of both, but fiscally it costs money to run these things, and where do you make the sacrifice to bring more Reader's Rides?  Cut a feature truck to show a stock truck with a static drop and 20" rims?  It also costs major cash to go to these shows,  as you are aware, Truckin' tries to bring the best coverage of the shows that they can attend.  I'm sure in a perfect world that Truckin' would have a representative at every major event, however that just isn't possible.  As far as advertiser ads goes, if Truckin' were to start to dictate what ads a company could run, obviously those companies would stop paying Truckin' to advertise in the magazine.  Not good.  I love the ads in Truckin', I actually sit and look from top to bottom and yes, 99% of the advertisement is the same as previous ads run, however, it's the 1% that is new, and to me, exciting to find a part/mod in the bottom corner that is completely new and I haven't seen before.  Hopefully you can find the good in the magazine that attracted you to it in the first place.  As with anything else in life, you have to take the good with the bad, my wife can't cook, I still love her.

P.S. Mike, vans rock!  

DocFluty DocFluty
New User | Posts: 9 | Joined: 11/08
Posted: 09/03/09
02:19 AM

yes i meant the VS section, not vans. Let me grab one of my mags and check out the VS section.. "mini VS fullsizes"...half the item listed can go either way

And yes i can imagine the number of intakes/trucks/motor combos there are.. thats why us consumers need help! I'm sure with trucking industry ties it wouldn't be so hard to find someone with a late model GM and have 4-5 different intakes and run it on a dyno for a day or two.

The fact is when i chose my XDI it was mainly from the recommendations from guys on a forum and a convincing youtube video.

how about a full size with stock, 20s, 22s, 24s & 26s and compare gas milage on them?  maybe explain to readers how rotating mass hurts mileage... explain the differenct between alloy, forged and other wheels...

im just saying they could be doing more.  

DocFluty DocFluty
New User | Posts: 9 | Joined: 11/08
Posted: 09/03/09
02:20 AM

btw.. heres my truck before the drop i did last weekend..

255S2df

<a href="http://tinypic.com" target="_blank"><img src="http://i27.tinypic.com/255s2df.jpg" border="0" alt="Image and video hosting by TinyPic"></a>  

CodyKallis CodyKallis
Enthusiast | Posts: 533 | Joined: 04/07
Posted: 09/03/09
08:35 AM

In the current issue of the magazine the "VS" section recieved a bit of a facelift which, in my opinion, made it much better.  I do agree with you that Truckin' could do much more when it comes to product reviews.  To me I would rather see hot feature Trucks, SUVs, and Vans, rather than learn about rotating mass.  I'm not saying that I wouldn't enjoy it, I really would like to see product comparisons, but I definately do not want less features in the magazine.  It's a double edged sword.  With readers like yourself voicing their opinion change may happen.  Look at the vanners.  They are the most dedicated, close-knit, sometimes outspoken (in a good way), group of enthusiasts I have ever seen.  They made some noise, now vans are back.  Truckin' tries to appeal to the masses, it's impossible to pander to everyone.  I hope that you don't lose interest in the magazine.  Whatever happens keep us up to date with your truck mods.  It's lookin' great!  

IMVANISHINGBREED IMVANISHINGBREED
Moderator | Posts: 365 | Joined: 08/07
Posted: 09/03/09
11:07 AM

Ok I jumped to conclusions and I apologize.  
Mike Cook
Vice President
Inland Vans Berdoo
2008 Route 66 Hall of Fame Inductee

DocFluty DocFluty
New User | Posts: 9 | Joined: 11/08
Posted: 09/03/09
12:32 PM

no hard feelings IMVANISHINGBREED. I like cans and am in awe of the creativity that goes on inside them.

I'm sure everyone would like the mag to get up to the amount of pages it put out a few years ago but I'm sure economics forbids it.

My point about the rotating mass is that there is a lot of "stupid smart" people in the automotive world, guys who don't understand back pressure or speaker ohms.

I just want someone to help when I'm thinking about a cold air intake. How does one decide between k&n, volant, S&B, aem, afe, banks or who knows who else!

which ones let in more dirt? which ones flow better? which ones flow too much and cut down on velocity?

how about speakers?

can see get a 1.0 cu ft box and drop a few different 10" subs in there to see which one performs best in a small box? which one goes boom the loudest? which one is the cleanest sounding? these tests could really help the truckin community.

off road vehicle mags do this all the time (4wheel & offroad).. they test tires and suspensions.. every time a new tire from bfg comes out.. they test it on the rocks..someone come out with a new winch.. they test it... which is why i dont even have a 4 wheel drive truck but i subscribe to that publication

why can the "worlds leading truck publication"?  

Edward A. Sanchez Edward A. Sanchez
Guru | Posts: 1908 | Joined: 07/06
Posted: 09/03/09
03:11 PM

Allow me to jump in here and add a little perspective from 10 years in automotive media, 5 of them on the digital side. Although I work with Dan, Brandan, Bob and the other magazine staff members, I work in a completely different office, about 12 miles away. Although Truckin' and truckinweb.com are the same "brand" they are administratively separate.

I won't take 100% credit for it, but I kind of planted the seeds of getting vans back into the mag. Several years ago, I started a van section on the forums. I then went out after that and went to the Rt. 66 Rendezvous in San Bernardino and interviewed several of the members of Inland Vans Berdoo, and posted videos on the site. I have the T-shirt to prove it! (Thanks, Mike!)  Smile I can't tell you how much goodwill that generated among the van enthusiast community, and brought a lot of them back into the Truckin' community, at least online.

In terms of direct product comparisons, one of the reasons you won't see them very often is because sometimes the "winner" is not a major advertiser, and the "loser" is. Like it or not, advertisers DO influence editorial. I was a naive greenhorn right out of journalism school when I started my job as a staff editor, and was really surprised when the sales guys kept coming around and telling me which products to showcase in the magazine. But business is business. In principle, I wish it wasn't the case, but it's the reality.

When I'm looking for a new product for my car, I visit as many enthusiast forums as I can, and try to get as many different opinions as possible. I find generally you'll get a good feel after a while about which products are quality, and which are garbage. I'll sometimes look at magazine articles, but it seems more and more, they've become fluff pieces singing the praises of whoever bought a center spread that month. Hope this helps shed some light on things.  

IMVANISHINGBREED IMVANISHINGBREED
Moderator | Posts: 365 | Joined: 08/07
Posted: 09/03/09
04:17 PM

Ed I think all vanners should be thanking you. You made it all possible. It is true that a few vanners including Virtual and myself have been after Bob Ryder and Dan Ward to do more with vans in the mag for many, many years but it was you taking the time to add that van section and taking the time to come out and interview us that really got the ball rolling. We are gearing up for this years Route 66 Rendezvous that starts Sept 17 and ends four days later. Sure hope you can drop by. We are expecting 600,000 people to attend this year. One huge party where the cops won't bother you for having a beer in public as long as you don't get to crazy. As usual we will have several dozen cases of beer and margaritas will be flowing. We will be at our usual spot on 2nd and "D" streets if anyone wants  to join us. Just look for the vans. Dan, Bob that means you too. Come on out, have a good time and enjoy almost 2000 custom rides from all over the United States including many trucks worthy of a cover page. You won't be disappointed but be prepared to do some walking. The show takes up 38 square blocks of downtown San Bernardino. Lots of vendors and great food as well as beer gardens and music from the 50s and 60s.  
Mike Cook
Vice President
Inland Vans Berdoo
2008 Route 66 Hall of Fame Inductee

CodyKallis CodyKallis
Enthusiast | Posts: 533 | Joined: 04/07
Posted: 09/03/09
09:15 PM

I wish I would have known about this event earlier.  It sounds like a good time to me!  

IMVANISHINGBREED IMVANISHINGBREED
Moderator | Posts: 365 | Joined: 08/07
Posted: 09/03/09
10:12 PM

We have it every year in September. We follow it with another large show at our local Veterans Hospital that draws over 1100 custom rides every year. All proceeds go to the hospital. Last years show brought in over $330,000.00 in one day. Not bad at all. My club tries to attend as many charity car shows as possible. We sponsor some like the Juvenile Diabetes Research Foundation Car show held every year.  
Mike Cook
Vice President
Inland Vans Berdoo
2008 Route 66 Hall of Fame Inductee

DanWard-Editor DanWard-Editor
Moderator | Posts: 183 | Joined: 12/06
Posted: 09/17/09
10:53 PM

DocFluty-
I do remember talking to you at Forbidden this year and I appreciate you taking the time to post this. No I never got your email, so thankfully I came across this.

First off, we can't make everyone happy. I've learned this the hard way after trying to keep smiles on everyone's faces.

Ed spoke some truth, and so did my man Cody, but here is the deal.
We have 28 days to produce a magazine. Look at those off-road books you subscribe to and compare the photography, layouts, and overall design and you'll find there is no comparison. We work diligently to make Truckin' the best overall truck mag and no one can compete with our feature and truck quality.  Yes, we could do product reviews, but with the economy hurting and the publishing world needed literally every dollar, we have to be smart. Advertisers help us, we help them.

You don't know how many companies I've called and said, "Would you like your product back?" and when they ask why, I've told them "because I'm not going to show this to our readers, your product doesn't work".
That's a big risk, but I've done it...a lot.

I can provide some encouragement, in 2010, we're focused on providing the readers with real dyno, 0-60mph, and 1/4-mile testing on go-fast products.

Whereas, they won't be a side-by-side shootout, these type of tech articles will show the benefit and how big of one there is.

As far as your comment about we could be doing more. I agree. I never think we're doing enough. That's what keeps me working hard.

With regard to Ed saying "I won't take 100% credit" and then taking all the credit, I plead the 5th.
Editorial content comes down to the editors.


Hopefully this addresses some of your concerns.
-DAN  

DanWard-Editor DanWard-Editor
Moderator | Posts: 183 | Joined: 12/06
Posted: 09/17/09
11:00 PM

One more thing, if you want good '09 Ram tech, wait until you see what we've been doing to it since you last saw it. Can you say, "completely different"?
It will be at SEMA and I think it will make a really big splash.
Keep reading and we'll continue to work harder and harder.  

IMVANISHINGBREED IMVANISHINGBREED
Moderator | Posts: 365 | Joined: 08/07
Posted: 09/18/09
02:28 PM

No disrespect Dan but some of us vanners have been asking you and Bob Ryder to do something on vans for years and in all that time nothing was done and I only got two answers to my emails to you and Bob, both from Bob. I asked Ed once and he not only responded within an hour he showed up to the Route 66 Rendezvous and took several videos of the vans there and then put them on the site. That got more vanners visiting the site and more people asking for van coverage. It took two years but we finally got your attention and you did a great job of putting vans back in the mag. Our hats are off to you and we are extremely thankful that you heard us and included us in your mag. I guess the old saying that goes " good things come to those who wait" is true. I await each issue now with growing enthusiasm which I haven't done in over 25 years. The van stories you have done were great. Still would like to see Vanishing Breed in your mag someday. I know Bob has or had a ton of pics of it. It has been in mags in Europe and Japan as well as Truckin before I totally restored it. Also been in calendars and TV shows and in Fast and Furious. I know a lot of people would snap up every copy of your mag they could find if it was featured. Have a great day and again my profound thanks to you.  
Mike Cook
Vice President
Inland Vans Berdoo
2008 Route 66 Hall of Fame Inductee

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